Blog
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Effectively connecting your museum to the Pinterest crowd
If you work at a museum, you've heard of Pinterest by now. It's said that a picture's worth a thousand words, and that may help explain the explosive growth of Pinterest, the social network in which people share images - just images - they find as they surf the ...
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Outside In: Creating engagement through a museum website
Audience engagement - how to create and sustain it - is a hot topic in the museum community (and in the marketing community as a whole). It's not enough to make people aware of your organization. You've got to work hard to compete for your audience's attention, and encourage ...
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Django - worth a look for museums' open source content management
What does the award-winning website of the Walker Art Center have in common with Pinterest, Instagram, The Washington Post, The Onion and NASA? They all make use of the open source platform Django as a framework for their content management systems.
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The two most important considerations when selecting a content management system (“CMS”) for a museum website
One of the most important questions facing museums on the Web is the selection of a content management system ("CMS") for their websites. A CMS that non-technical staff can use to quickly update content like events, exhibitions and other happenings is essential to the success of your museum's online ...
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Time to think "mobile first"
Last week I was in Boston and while I was walking about town I was curious to find out what museums were in the neighborhood (being in the museum business, I'm like that). Being one heckuva savvy mobile surfer I naturally tapped the Museum Locator app on my iPhone ...
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It’s 2012: Is the Web part of your strategic plan yet?
The Web is so much a part of our lives today that we are virtually swimming in it. It’s an essential component of communication these days. And yet, some museums still don’t see consider it an important part of their strategic plan.
I recently reviewed the strategic plan ...
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An interactive agency for museums
Hello, everyone. We're the folks at Plein Air Interactive, an interactive agency that partners with museums to create great Web design, develop mobile apps and fashion comprehensive, effective online communications strategies.
For ten years we operated as Pemaquid Communications, and we've concentrated user-centered design, accessible Web sites and ...
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Curator is a content management system designed specifically for museums by plein air interactive. Manage events, exhibits, collection pieces and more. Built with an Open Source framework. Learn more
